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Brand Statement

Naomi & Nicole®, first introduced in 2002, is a brand of women’s intimate apparel made by Cupid Intimates that’s comfortable, functional, and innovatively designed. Its diverse lines of affordable shapewear incorporate great fabrics, cutting-edge product features, and updated looks for the contemporary customer.

Naomi & Nicole® shapewear offers Comfortable Firm®, firm, and extra firm control through silhouettes made for the upper torso, lower body, and complete figure. Depending on the collection, styles may feature nylon/spandex, mesh, sheer, and/or lace fabrications. Most styles feature revolutionary Wonderful Edge®, Wonderful Panel®, and/or Wonderful Seam® technology that deliver stitch-free smoothness, unrivaled comfort, fit adjustability, garment stability, and targeted shaping results. And some styles incorporate Back Magic®. In some shapers, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each garment doesn’t slip, slide, or roll down. This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support. In other shapers, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner. Finally, various Naomi & Nicole® styles may also incorporate other special features including: comfort legs, cooling fabric, and/or No “Side-Show”™ underarm panels.

Naomi & Nicole® intimates can be found at a variety of retailers throughout the United States including Belk®, Bergner’s®, Bon-Ton®, Boscov’s, Boston Store®, Carson’s®, Elder-Beerman®, Herberger’s®, Kohl’s®, Macy’s, Sears, and Younkers®. They’re also available through the websites of most of these stores, as well as from,,, and Naomi & Nicole® shapewear can also be found at Hudson’s Bay in Canada, and is distributed in various countries across the globe. Naomi & Nicole® panties are available through, and are also distributed in select countries across the world.

Learn about the history of Cupid Intimates.

Learn how Cupid Intimates gives back to its host communities.

Learn about the green efforts of Cupid Intimates.

Learn why Cupid Intimates takes pride in its workplace.