Cupid® shapewear provides superior control and comfort.  Available in light, Comfortable Firm®, firm, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category.  Customers can choose from a range of silhouettes including: waistline, cuff waist, and hi-waist briefs and thigh slimmers, waist cinchers, camisoles, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® styles are great accessories for both special-occasion and everyday wear.  The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes.  Some styles also employ specially-engineered fabric that feels wonderfully cool to the touch, an advance appreciated by anyone who’s ever worn shapewear during the summertime.  And, other styles incorporate Back Magic®.  In some garments, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper won’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.  In other garments, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner.  Lastly, some styles incorporate the Comfort Tech Band.  Using two-ply, adhesive construction instead of traditional elastics and conventional stitching, this wider, more stable, and more comfortable band doesn’t dig into the skin, doesn’t roll down, and remains in place throughout the day.  It functions as a most comfortable waistband at the top of lower-torso garments, and as a most comfortable bra band at the bottom of top shapers.

Cupid® shapewear is sold in the United States at Walmart stores and online at CupidIntimates.com, Walmart.com, and Amazon.com.

Shop All Cupid® Products ➤

• Learn about the history of Cupid Intimates ➤
• Learn how Cupid Intimates gives back to its host communities ➤
• Learn about the green and sustainable efforts of Cupid Intimates ➤
• Learn how Cupid Intimates takes pride in its workplace ➤

Brand Statement

Cupid® is the signature brand of Cupid Intimates.  Its shapewear has been manufactured continuously since 1942.  The name has always been synonymous with high quality intimates at great prices.  Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in the intimate apparel industry.

Cupid® shapewear provides superior control and comfort.  Available in light, Comfortable Firm®, firm, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category.  Customers can choose from a range of silhouettes including: waistline, cuff waist, and hi-waist briefs and thigh slimmers, waist cinchers, camisoles, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® styles are great accessories for both special-occasion and everyday wear.  The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes.  Some styles also employ specially-engineered fabric that feels wonderfully cool to the touch, an advance appreciated by anyone who’s ever worn shapewear during the summertime.  And, other styles incorporate Back Magic®.  In some garments, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper won’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.  In other garments, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner.  Lastly, some styles incorporate the Comfort Tech Band.  Using two-ply, adhesive construction instead of traditional elastics and conventional stitching, this wider, more stable, and more comfortable band doesn’t dig into the skin, doesn’t roll down, and remains in place throughout the day.  It functions as a most comfortable waistband at the top of lower-torso garments, and as a most comfortable bra band at the bottom of top shapers.

Cupid® shapewear is sold in the United States at Walmart stores, and online at CupidIntimates.com, Walmart.com, and Amazon.com.  In Canada, it’s available through Walmart Canada and Walmart.ca.

The Cupid® family of products also includes a non-intimates offering:  face covers.  Made from 100% cotton or a blend of nylon, spandex, and cotton, and held in place by ear loops, these accessories shield wearers from the elements as they take care of their errands throughout the day.  These are the first Cupid® products in 80 years to be made for men as well as women.  Cupid® face covers can be purchased in the United States through Amazon.com and Kohls.com.

Shop All Cupid® Products ➤

• Learn about the history of Cupid Intimates ➤
• Learn how Cupid Intimates gives back to its host communities ➤
• Learn about the green and sustainable efforts of Cupid Intimates ➤
• Learn how Cupid Intimates takes pride in its workplace ➤