Naomi & Nicole, first introduced in 2002, is a brand of women’s intimate apparel made by Cupid Intimates that’s comfortable, functional, and innovatively designed. Its diverse lines of affordable shapewear and panties incorporate great fabrics, cutting-edge product features, and updated looks for the contemporary customer. 

About Naomi & Nicole

Naomi & Nicole shapewear offers light, Comfortable Firm®, and firm control through silhouettes made for the upper torso, lower body, and complete figure. Depending on the collection, styles may feature nylon/spandex, mesh, sheer, and/or lace fabrications. 

Most styles feature revolutionary Wonderful Edge® and/or Wonderful Panel® technology that delivers stitch-free smoothness, unrivaled comfort, fit adjustability, garment stability, and targeted shaping results. 

Some styles incorporate Back Magic®. In some shapers, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each garment doesn’t slip, slide, or roll down. This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back bulge, preventing muffin top, and providing some measure of back support. In other shapers, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner.

Some Naomi & Nicole bodysuit and camisole styles are made with the Wonderful U®, our patented underwire design that delivers unrivaled comfort in added bust support. Its flat wires are encased in fabric covers that allow the wires to float. These are fastened to the flexible bra band and bottoms of the cups, and not to each other. It’s the bra band, not the center gore, which functions as the essential anchor allowing the Wonderful U® to deliver its lift and support. Freed from its anchoring job, the center gore is made from flexible fabric. It’s this combination of flat, floating wires and a flexible center gore that will let the Wonderful U® adapt to the wearer’s unique body shape. When the wearer twists, turns, and bends, the wires adjust to her movements so she won’t feel an uncomfortable poke in the ribs or under the arms.

Other styles incorporate the Comfort Tech Band. Using two-ply, adhesive construction instead of traditional elastics and conventional stitching, this wider, more stable, and more comfortable band doesn’t dig into the skin, doesn’t roll down, and remains in place throughout the day. It functions as a most comfortable waistband at the top of lower-torso garments, and as a most comfortable bra band at the bottom of top shapers. 

Finally, various Naomi & Nicole styles may also incorporate other special features including: comfort legs, cooling fabric, and/or "No 'Side-Show'" underarm panels. 

Naomi & Nicole intimates can be found at a variety of retailers throughout the United States including Boscov’s, and Kohl’s. They’re also available through the websites of these stores, as well as from NaomiandNicole.com, Amazon.com, HerRoom.com, and JCPenney.com. Naomi & Nicole shapewear is distributed in various countries across the globe. Naomi & Nicole panties are available through CupidIntimates.com, and are also distributed in select countries across the world.